Tuesday, September 30 · 9:00 am–9:50 am

App Store Optimization

App Store Optimization (ASO) has become an integral part of any successful app business.
It´s goals can be described as the following:

  • Being found better by users in the app stores, due to the fact that App Store Search is the No. 1 source for people to discover new applications
  • Rank higher compared to competitors
  • Rank higher for specific keywords (mainly due to keyword density)
  • Rank higher in Google´s semantic search for applications

ASO is essential to user acquisition tactics as well as topics like engagement and retention of mobile apps.

Stefan Bielau - Portrait

Stefan Bielau

Stefan Bielau has more than 14 years of experience working in the media industry.

Together with three partners he runs Dynamo Partners, a boutique consulting firm specializing in mobile apps & services. There he helps companies to achieve their goals in terms of mobile revenues, content distribution and digital growth. Clients include companies like Lookout Inc., HAILO, bitComposer, Scout24 and simyo. Prior to his consulting assignments, he founded dailyme, the leading application for mobile video and TV in the German-speaking area.

Stefan has been in various executive management positions in Poland and Germany and has invested in early-stage startups like adsquare, codengo or Betegy.

He is an avid user of social media tools, feel free to follow via www.twitter.com/StefanBielau, connect via www.linkedin.com/in/StefanBielau or read his blog about App Store Optimization www.appstoreoptimization.tumblr.com