Skill Level: All Levels
Better products faster: let’s bring the user into a user story
Testing with users improves the quality of your product. But why is it that everyone knows the importance of frequent user testing, yet hardly anyone ever does it? Is it because User Testing often is time consuming, complex and expensive? It probably doesn’t fit in your development process and thus feels like extra work. To feel reassured, and to give some sort fake sense of security, you tell yourself to test with users once you have something working, or at the very end of the process. This is strange, because everybody knows that changing your product late in the process will increase costs exponentially. What if we tell you that we created a way so that User Testing saves time, improves the quality and doesn’t cost a lot of money? Team driven, pragmatic and no extra resources needed. During our talk we will show you how, with only 2 hours every sprint, we have focussed on creating better products faster. We would love to share our learnings and simple DIY tools that let you start user testing with your current team(s) tomorrow!
Robin van den Oever
Robin works for IceMobile: the international Mobile Agency for Food Retail. He worked on award winning apps like ‘Mobile Banking’ for ABN AMRO (rated as the 4th best banking app in the world by the Swiss independent research company MyPrivateBanking).
Robin is a Scrum Coach with a strong focus on self-managing teams. He & Anna joined forces to let agile teams develop better products faster by bringing the user into user stories.
Their method of frequent user testing is now part of every sprint of all agile teams at IceMobile.
Anna works for IceMobile: the international Mobile Agency for Food Retail. She worked on award winning apps like Appie for the Dutch retailer Albert Heijn (Appie won an Interaction Design Award & was rated by IGD as one of the 10 best apps for retail worldwide).
Anna is an interaction designer & UX researcher who challenges the ‘WHY‘ of user actions. She & Robin joined forces to let agile teams develop better products faster by bringing the user into user stories. Their method of frequent user testing is now part of every sprint of all agile teams at IceMobile.