Building, Running, Growing, Engaging, Monetizing, Measuring – 360° for Mobile Apps with Google
In his talk, Jens Bussmann will give insights into where Google sees the mobile world world moving towards, what conclusions mobile app developers should draw from this and how to build for that development.
He will talk about how Google is focusing on helping developers with a full 360° approach to make it easy for them to build their applications, run them, monitor and troubleshoot them. Furthermore, Jens Bussmann will show ways to acquire users, engage them (and keep them engaged), how to monetize the user base and to better measure and analyze user behavior and engagement to fine tune and adjust every single step along this process.
Jens Bussmann started his career at Google in 2011 as Sales Manager MidMarket for the DACH region with Google Enterprise in Munich. Since 2013 he is in charge of sales for Google’s Cloud Platform portfolio in the DACH and CEE region.
Before joining Google, Bussmann worked in different roles in Enterprise Sales at Cisco, with his last role being the sales lead of Cisco’s Collaboration portfolio for Southern Germany.